
Crowdsourcing: Why the Power of the Crowd Is Driving the Future of Business by Jeff Howe
My rating: 3 of 5 stars
Being a technogeek is kind of a relative thing. I have many friends who are far more tech savvy than I am, but in my world, I’m considered a computer whiz. I read (or listen to) books like this because I’m interested in what’s going on in the world. I believe that technology is not just adding convenience (or complicating things, depending on your perspective), but that is fundamentally changing how we live, work, and relate to one another.
The industrial revolution changed the economy in that it made more goods available more efficiently, but it also changed business strategies and processes. The assembly line became the model for business, not just for manufacturing, as processes were evaluated for their efficiency at producing the most work with the least effort and the least cost.
Since I’m a pastor, I tend to look at what this means for the churches I work with. Like workers on the assembly line, church volunteers became specialists to the point in my own denomination that there were so many specialized posts and committees that small membership congregations didn’t have enough people to fill them.
So what do the changes described in Crowdsourcing mean for the church? We probably won’t know until about 20 years after things have changed for everyone else, but it gives me hope. Crowdsourcing is all about the community, where even the least experienced and least knowledgeable can have a tremendous impact. It seems a much closer model to what I believe faith communities could and should be. While learned experts have their place, a crowdsourcing model encourages a newbie to add a sliver of their own creativity with frequently dramatic breakthroughs that come from fresh views. The model encourages mentoring and connection where contributions are made simply because people love what they’re doing.
A crowdsourced worship might begin with a basic outline and some thoughts on a scripture passage posted to a shared site where contributors could add their thoughts, links to images and music, or even post files or videos of their own music and images. A crowdsourced Bible commentary (wiki-Bible?) could begin with a scripture passage, links to original languages, translations, historic commentaries, with new comments filtered and ranked by the community. We’d be challenged to think beyond the arguments that divide us, which would be difficult since we’re still stuck in the fundamentalist/liberal controversy of the 19th century. That’s probably why we’re still a ways from this.
Obviously, I found the book interesting, and Kirby Heyborne did a competent job with the reading. Nonfiction books are pretty straightforward, but Mr. Heyborne reads with consistent energy to maintain interest.



